We have been able to work with our in house brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. With improved consumer confidence in the US economy, consumers are willing to spend more on mid- to upper-tier jewelry than lower-tier jewelry. Therefore, some of the products and services we intend to offer are; Because we intend to build a standard jewelry store here in Midtown Manhattan – New York City, we have ensured that we perfect our business structure so as to have as less hitches as possible in starting and running the business. French luxury jewelry and watch designer Van Cleef & Arpels carries a unique, old-school touch to all of its pieces. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner. Application and Obtaining Tax Payer’s ID: Application for business license and permit: Drafting of Contract Documents and other relevant Legal Documents: Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Creating Official Website for the Company: Creating Awareness for the business both online and around the community: Health and Safety and Fire Safety Arrangement (License): Opening party / launching party planning: Establishing business relationship with vendors – wholesale suppliers / merchants. La Chic Accessories is established with the aim of maximizing profits in the jewelry making and retailing services industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients. Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects. 4.2K likes. Finally, we have the best customer care executives that not only understand how to handle the customers appropriately but also are able to handle all enquiries, orders and complaints in record time and to the benefit of our company. The use of the internet has not only been of immense help to the customers but also to the jewelry stores as well as it has forced them to make vast use of the internet in reaching and creating awareness to its target market in order to reach potential clients. ... Years in Business: 24. Therefore, the marketing strategies that will be adopted for Sparkles and Stones Jewelry Store are; Our jewelry store business is a standard one and as such we intend to ensure that we draft the right promotion strategies that will not only create awareness for us in our target market but also effectively advertise our business and bring in the needed revenue that would boost our business as well. Also, there are more than 62,000 jewelry stores in the United States of America employing more than 170,000 people. But, it's easy to spot the jewelry stores that deserve your business: just look for an "A+" rating from the Better Business Bureau and plenty of positive reviews from shoppers, and you'll know it's a trustworthy option for your jewelry purchase. All our staffs are well trained to attend to customers’ enquiries, feedbacks, complaints and orders. It is for this reason that our competitive advantage lies in the power of our team; our workforce. Any entrepreneur looking to go into this business will find it very lucrative especially if they take several aspects of the business such as distribution and publicity very importantly. Most people will feel that Steve's pieces are like nothing else they have ever seen. Another trend is the blending of art and jewelry which is becoming different from traditional jewelries were where the pieces were made out of precious metals. Even you start as a small store, try to build the brand. This is because they are aware of the magic impression that comes about when one carefully accessorizes the outfit with a statement jewelry can give. Filter by popular features, pricing options, number of users, and read reviews from real users and find a tool that fits your needs. We are quite aware that to be highly competitive in the jewelry making and retailing industry means that you are not only expected to be able to deliver consistent quality products, but you must be able to meet set targets. Therefore below are the sales projections for Sparkles and Stones Jewelry Store here in Midtown Manhattan – New York City and dependent on several factors and assumptions; N.B: It should be noted that the above sales projections were carried out based on the information and data gathered from the industry as well as certain assumptions such as the economy remains in the same state and that there won’t be an arrival of any major competitor during the stated period. Furthermore, the market is a wide one, as more and more people learn about this unique trade from the internet. Ursachen und Klassifikation; Schlafapnoe-Syndrom: Mehr als nur Schnarchen; Schlafstörungen. At La Chic Accessories we will keep the prices of our services below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services. You have total control over your store’s design and branding – you can display all your products in one place, create a professional and consistent brand, and provide a smooth customer journey from start to finish. Even though specialty jewelers generate more than 43% of the total industry revenue in the United States, they are steadily losing their market share to manufacturers, wholesalers as well as retailers. As a new jewelry business in New York, we know that it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive fashion industry; that is perhaps our major weakness. Create a Business Model Canvas online with your team collaboratively with our free tool Brainstorm better concepts. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in New York. Our promotion strategies has allowed us penetrate the market and allow those not aware of us to become aware as we hired a reputable brand consultant who not only studied the market well but used his knowledge and experience garnered in the industry to develop effective promotion strategies that has given us more awareness in the market and an edge over our competitors. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams. She has therefore decided to restrict the sourcing of her start-up capital to these 3 major sources. Responsible for overseeing the smooth running of HR and administrative tasks for the organization, Defines job positions for recruitment and managing interviewing process, Carries out staff induction for new team members, Responsible for training, evaluation and assessment of employees, Responsible for arranging travel, meetings and appointments. SVNR. However, the trends have changed as millenials who have more appreciation for art work are demanding that jewelries have artistic elements and this has helped the industry grow. Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions. This will capture the attention of prospective clients and increase the credibility of your business to them. Responsible for working with clients, briefing and advising them with regards to design style, color and what have you. LA Chic Accessories is a U.S based and world class web design company. Please note that the above projection might be lower and at the same time it might be higher. We operate 2,750 grocery retail stores under a variety of banner names. Another threat that may likely confront us is the arrival of a new jewelry making companies in same location where our target market exists and who may want to adopt same Business model like us. The very facts have starkly made the jewelry industry unprotected to the flows of economic and financial conditions predominant all over the world. Schlafen; Der Rhythms der Nacht; Wie viele Stunden sollten wir regelmäßig schlafen? These are the areas we intend generating our start – up capital; N.B: We have been able to generate about $100,000 (Personal savings $85,000 and soft loan from family members $15,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. The trend in the jewelry making and retailing industry is that the target market keep expanding, people and organizations more than ever before are beginning to see the need for them to have an official website and also to engage the services of professionals who will help bring the best in their products through branding or packaging their products and services or in helping them create animations that will help them communicate their brand to a wide range of clients. Finally, our owner Ms. Lucy Styles is an entrepreneur who owns 100% of the jewelry store and has more than 15 years experience in the Jewelry industry. As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. The market research that we have conducted will allow us understand what it is our target market will require from us and how we can suitably predict their buying patterns and other characteristics. La Chic Accessories is set to make use of the following marketing and sales strategies to attract clients; We strongly believe that for a business to make it, it has to be in the faces of all and sundry. MASTERS EXPO. We are set to take the jewelry making industry by storm with our very creative statement pieces. Check out our jewelry business selection for the very best in unique or custom, handmade pieces from our shops. Shop. Simply copy / paste these hashtags and get more likes and sales! Sparkles and Stones Jewelry Store has been established with the intention of generating and making profit in the jewelry store industry cum jewelry industry here in Midtown Manhattan – New York City, as well as all over the United States of America by retailing jewelry pieces that are unique in design for its various customers. Opening of Corporate Bank Accounts various banks in the United States: Application and Obtaining Tax Payer’s ID: Securing a standard office facility for our studio: Application for business license and permit: Purchase of All form of Insurance for the Business: Generating part of the start – up capital from the founders: Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Purchase of the Needed furniture, office equipment, software applications, electronic appliances and facility facelift: Creating Official Website for the business: Health and Safety and Fire Safety Arrangement: Establishing business relationship with vendors and key players in various industries. Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al. Copyright © 2021 Profitable Venture Magazine LLC | All Rights Reserved | See About Us | Contact Us | Privacy Policy | Disclaimer. 3. years at this job. Below is the intended business structure we will build at Sparkles and Stones Jewelry Store; Due to our intention of running a leading jewelry store, we had to engage the services of a reputable business consultant here in Midtown Manhattan – New York City to look through our business concept and determine if we were best suited to start and run our jewelry store business and also be able to compete favorably against other already established jewelry stores and start-ups here in Midtown Manhattan – New York City as well as in the entire jewelry stores industry in the United States of America. Another common trend in the jewelry design industry is that, with the evolvement of the internet, most jewelry businesses no longer settle for clients within the location where their physical office is located but also from any part of the world. One popular analysis and planning tool is the Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis. We have developed standard jewelry software process models based on lean principles for different types of jewelry companies. Try it now. By 2020, global revenue is expected to surpass $315 billion annually. Jewelers and designers need to find the niche they want to focus on, and then only the business model should be framed. This implies that a logo for a costume jewelry line targeting teenage girls would be vastly different from a logo … Sets. The whole jewelry industry which includes jewelry stores is valued at $71.3 billion and is based on the stability of the economy. We will encourage our loyal customers with discounts and referral loyalty programs for every customer they refer to us or every purchase of jewelry worth a certain amount that they procure from us. If you want a website upgrade, get it one of the very stylish and powerful jewelry website templates. The jewelry retail stores together generated more than $23 billion. 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