We’ll send you a sample of the product. You should be able to churn out one in an hour or two. People get a lot of email. [Link]To learn more about what it does, click here…[Link]. It is strictly forbidden to share any part of this message with any third party, without a written consent of the sender. This level of segmentation will help Jenn keep her open rates high and her unsubscription rates low, while working to increase sales and revenue. Write your copy as if you’re talking to an actual person. You should send this email if the person doesn’t open the lead magnet delivery email. For years, people have been talking about how email marketing will die. Few marketing channels deliver greater measurable value than email. Want to get people engaged with your email? How can you use email reminders like this example from Humble Bundle? Ben is the Inbound Marketing Director at CoSchedule. Plain text doesn’t have to be plain. [Confirm page points of guidelines you'll follow, like: This will be a long-form post that is 1,500+ words long with a lot of statistics and examples. It’s both well written and useful. With its sand-like background color, it also invokes beach imagery. If you are sending an email to a warm audience via a newsletter, you can write a longer email. You seem to be doing well at [add a few compliments about the positives]. Please share it with your followers if you feel they will find it useful. I want to continue sending more free content to you. You will find more reply email samples below. Is it a utensil or a dish such as a smoothie bowl or Buddha bowl? Then, when creating an email in your email platform, use those colors on your buttons and background styling. }. You are more than welcome to share your creation in the Comment’s section below, or simply add more brilliant email marketing campaign examples to inspire other people. Below, they tempt listeners to click with a free t-shirt offer (and use some simple visual styling to make things look a little more interesting): David’s mugshot even uses a color filter effect to make it stand out. It’s more personal, more targeted, and more dedicated to reaching a specific set of users. It opens with a nice conversational intro: And additional content blocks with new and related articles: Note that the button copy encourages engagement by asking recipients to comment in addition to reading. Also, capitalizing every word might land your email in the spam folder. Just reveal enough to pique interest and get opens. The best news is that each of those content marketing examples comes from a small business—not a media giant. So, use them to highlight the most important bit. Note the block for sponsored content here, too: This is as simple as creating a newsletter design that uses content blocks of differing sizes. 8 Examples of Interactive Content in Emails. Check the 10 best product launch email examples here. You can send this to people you want to invite to your podcast. Thank you for signing up for the free consultation. If you don’t have welcome emails set up for new subscribers (whether a single message or a conversion-optimized email flow), create one. This example from entertainment media subscription service Humble Bundle gives recipients the option to be reminded about the offer, rather than having to take action right away. The design is simple, the copy is minimal, and overall, it gets right to the point. I’m here to help. As America’s Test Kitchen reviews cooking equipment and shares recipes. In this [lead magnet type], you’ll learn [describe what they will learn in the lead magnet]. It’s both well written and useful. It should be an important part of your marketing if it isn’t already. Subject Line: About your free consultation with [your name]. Dear Mr. Mohammed, I was flattered by your request to make me a minister in your church branch in Bahamas. So, they smartly include explainer boilerplate copy at the end of their email promoting each episode, reminding you what this specific thing from Mozilla is all about: If you send emails to promote a recurring content series (like a podcast, YouTube show, or something else), include something at the end reminding recipients what it’s all about. Content Emails. Your download should start shortly. Effectively, instead of using email to get blog traffic, you’re creating the same content and cutting out a step between the reader getting to your site and actually converting. My company [add name] helps businesses [your product and solutions]. That comes across in their email marketing. These people have a relationship with you. Would you be interested? I’ve also included proven tips for writing emails that get opens, clicks, and responses at the end of the post. Everything you need to know to go agile, right now. Subject Line: It’s here! CTA button copy like “Read More” and “Click Here” are common and, well, boring. Free Email Subject Lines eBook. var cookie = document.cookie.split(';'); Each one looks distinct, and the events are listed in order of priority. Follow this example from Adobe, The Best Email Marketing Frequency Based on 20 Studies, The Email Copywriting Process You Need to Get More Conversions, How to Make an Email Newsletter Your Customers Actually Love, 21+ Easy Ways to Build an Email List That Will Skyrocket by 140% in 1 Year, What 10 Studies Say About the Best Times to Send Email, The Best Way to Organize an Effective Email Marketing Strategy, The Best Email Calendar Template You Need to Manage Marketing Newsletters, The Best Free Email Marketing Software You Should Use. This email starts with a persuasive subject line announcing their new ebook and its title. It might seem as if a three-word subject line that says ‘Building Better Bowls’ is very vague. In this case, the "Copyhackers" branding helped. Each email features quizzes around a different theme, giving recipients a chance to earn Microsoft Rewards points they can redeem for prizes, coupons, offers, and more. Thank you so much for choosing us. This welcome email example does a great job of introducing Syed’s brand and laying down strong groundwork for a relationship with the reader, but he takes it one step further by promising his reader helpful premium content as a “thank you” for signing up for emails: Check out this simple yet effective #email #marketing example from Starbucks (plus 20 other brands). Write headlines that drive traffic, shares, and search results. It’s the ultimate all-in-one marketing management platform for planning and executing everything you need to get done. You might have an awesome offer that your audience wants to act on, but just not right now. [Link]Click Here to check out the [lead magnet name] ==>[Link]. You can also see that Mike only capitalized the first letter and used only four words. Subject Line: Here are some things you will find useful, Here’s a roundup of the latest content from our blog and from other places on the web, [Title of 1st article with an inserted link], [Title of 2nd article with an inserted link], [Title of 3rd article with an inserted link]. The sender addresses me by my name and writes a bit about some articles that she read on my blog. See how Bird Dogs does it here (and get 20 more tips from real brands). In-line images even use directional markup like they would in a blog post: Then, once they have the reader hooked, they let them know, “Hey, our agency can help you execute this.” It’s a great example of offering enough information to be helpful, but leaving enough out to where one might want some assistance. Ordinarily, you might think this goes against best practice, because no one will read the post on your site if they can get it in their email. I am emailing you today to let you know we have opened doors to our [product name]. Example #12: Neil Patel; Example #13: Canva; Example #14: BuzzSumo; Example #15: Nutrition Secrets; Round-Up Emails. If you’ve worked in marketing long enough, you’ve probably been asked one of these questions: Odds are one of those questions might have sent you back to the drawing point. However writing clearly and professionally is actually a skill. I also noticed that you share a lot of useful products. The content of this email is confidential and intended for the recipient specified in message only. This video from Pixel Ink does a great job explaining how to understand brand tone and voice: And this video guide from Copyhackers explains how to edit email for tone and voice well. This should generate a lot of curiosity. By using a stylish yet understated header, an interesting font that fits their tech-centric aesthetic, and a little bit of color (borrowing the pink shade from their visual identity system), the Verge makes their daily email update look awesome. As you can see, he was not only tracking my email activity, but also the activity on the video the email directed me to. var expires = "; expires=" + date.toGMTString(); Email marketing is different than social media. } You can send the lead magnet promotion email to your existing list of subscribers to encourage them to sign up for a new lead magnet. You’re an email marketer, and you need examples to follow. If you’re unable to access it, just reply to this email and let me know. }, function readCookie(name) { Hope you’ve been enjoying our services so far. Wondering how to write a formal email for a job application? WiseStamp makes it easy to add in a photo, a live RSS feed that pulls your latest blog or social content, and more to your signature. That can be as simple as writing loose copy that feels like it came from a real person, to making full-blown comedy what you stake your brand on (you need to be good if you’re going to go this route). It keeps things skimmable by using single-sentence paragraphs and getting right to the point (this especially makes reading on small phone screens easier). If you have an automation expert at your company, work with them to get this set up. So, if you have a product that’s mostly utilitarian, or just something that’s not super jump-off-the-screen exciting, make it not boring. We want to continue offering the best service. But make sure you modify it after reading the guidelines provided by the blog, as some will want you to submit a draft, while others will want you to pitch topics. Bonjoro does a great job of giving their emails personality. document.cookie = name + "=" + value + expires + ";path=/"; You need to do a lot more than that. As we discussed last week, emails typically result in more sales than other channels such as social media. I have helped several people with this. How do you keep all your email content scheduled and […], Here at CoSchedule, we follow the philosophy of planning your work, then working your plan. Please let us know if you are, and we will send you a free sample. Here’s a link to a case study [link to a case study]. In this [lead magnet type], you’ll learn how to create [describe what your lead magnet covers in 2 to 3 sentences]. And just like any other skill, you need to learn and keep on practicing to get better. If you have something important to share, or something that’s a priority to drive traffic toward, send a simple email promoting nothing else but that one thing. Personalize your welcome email to deliver content your users will value. Email marketing, in a nutshell, is focused on using email in sending marketing and promotional information to people who the business thinks are their consumers. if(gclid){ Now, go roll your sleeves and create a killer email marketing campaign. Send this to social media influencers you want to team up with. Here’s an example of Dean reaching out to share about a new blog post in less than 50 words. MailChimp's findings below illustrate some of the performance changes their customers had after implementing segmented lists.[*]. Book Riot packs a ton of information and value into their events newsletter. Here are a few examples of companies getting it right.1. return null; Check out this example from @zapier. 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